2022 Casino Player Trends Report Shows New Generation of Players Changing Casino Landscape |
Key findings include the legalization of sports betting, making 70% of Gen Z and Millennial players more likely to visit a casino in person
PHOENIX, November 1, 2022 /PRNewswire-PRWeb/ — LaneTerralever, a marketing and customer experience agency, conducted a national survey of 1,384 casino and sportsbook players to better understand player mindset and hidden factors across multiple generations. In partnership with Jefferies Group, LaneTerralever also conducted one-on-one interviews with executives from some of the largest casino operators in United States incorporate their priorities and ideas. Their Casino Player Trends Report 2022 provides casino operators and marketers with player discovery and data-driven strategies to deliver a world-class experience and build long-term loyalty.
The report focuses on four generations of gamers: Gen Z (18-25), Millennials (26-41), Gen X (42-57) and Baby Boomers (58-75) who currently belong to a program of loyalty and placed a bet in the last two years. Three of the most impactful areas covered in the report are customer experience expectations, the impacts of online sports betting, and emerging trends in loyalty programs.
While most casinos know what works for established players, special attention should be paid to what matters for emerging players. The report finds that the online experiences offered by casinos are an essential piece of the puzzle, but should not overshadow the importance of the in-person experience. Among those surveyed, gamblers would be encouraged to visit a casino in person because of the ability to immediately cash out winnings (48%) and the social experience of watching events with family and friends (31%) .
“Casinos should invest in creating seamless online and in-person customer experiences if they want to build loyalty and generate revenue. At a minimum, this includes setting up a shared portfolio, building a consistent brand and building like-minded operations teams,” shared Nick Dan Bergmanvice president of marketing for LaneTerralever.
Regarding the growing world of sports betting, the report found that while younger generations have embraced betting from the comfort of their homes, 70% of Gen Z and Millennials said legalizing sports betting made them more likely to visit a casino. in person. To capitalize on this untapped market, casino operators should use their loyalty programs to boost in-person engagements with these online gamblers.
In addition to generating in-person visits, loyalty programs are one of the most effective tools for identifying and developing a casino’s most valuable players. Emphasizing this point, it has been found that 65% of players will visit a casino based on their perception of its loyalty program. The report cites the top ten reward programs based on preference ranking as follows:
- 20% Player Local Casino
- 17% DraftKings Dynasty Rewards
- 15% Caesars Total Rewards
- FanDuel Players Club at 12%
- 6% MGM MLife Rewards
- Rivers Casino Rush 6% Rewards
- Sports/Penn Entertainment Bar Stool 5% mychoice Rewards
- 3% WinStar World Casino Club Passport Rewards
- 3% Foxwoods Rewards
- 2% Mohegan Sun Momentum Rewards
With 38 pages of key information backed up by statistical findings, the report revealed that casinos and online betting platforms must adapt with player-centric strategies if they are to succeed.
“Casino players don’t want to feel like a number – they’re looking for a personalized approach that’s unique to them and their specific needs. How operators choose to interact with their guests now will determine who rises to the top at the casino. future,” says Dan-Bergman.
For more information and to access the full report, visit http://www.laneterralever.com/casino-report-2022.
LaneTerralever LaneTerralever is a marketing and customer experience agency focused on creating meaningful customer experiences based on deep strategic insights. We’ve helped solve challenges like rebranding an entire gaming company, launching new properties, developing seamless digital experiences, and increasing adoption of loyalty programs for everyone from operators from tribal games to nationally recognized gaming and entertainment brands across the country. We are proud to have increased visits from partners such as Palms Casino Resort, Yaamava’ Resort & Casino at St. ManuelDesert Diamond Casinos, The STRAT, MGM Grand, Arizona Lottery and Blue Man Group.
Simon NoelTerralever Way, 1 6025671840, [email protected]
SOURCE Lane Terralever