3H Group and LBA Hospitality form a strategic alliance


LBA Hospitality, based in Dothan, AL, and 3H Group, headquartered in Chattanooga, TN, announced the formation of their new strategic alliance, which allows LBA Hospitality and 3H Group to grow their respective companies while remaining focused on the expansion of their hotel management platform. . As evidenced by historic accomplishments, both companies are leaders in hospitality management and development, and this alliance prepares them for continued success as they merge their shared vision and expertise, according to the companies.

By forming this alliance, each company can capitalize on its respective strengths. For 3H Group, this means focusing on hotel development, asset management and owner representation. For LBA Hospitality, that means expanding its award-winning third-party hotel management program across the United States.

“This alliance is a strategic step in our overall growth that will position our companies for the future and allow our teams to share best practices to achieve the best performance within the hospitality industry,” said Hiren Desai, President- Managing Director of 3H Group.

Like-minded companies have extensive hotel management experience with over 90 properties in 11 states among their portfolios. 3H Group and LBA Hospitality have been recognized for their passionate corporate culture with common values ​​of teamwork and respect for partners.

“Partnering with 3H Group will propel us toward achieving our business goals across the United States, and we look forward to accomplishing great things together,” said Beau Benton, president of LBA Hospitality. “LBA proudly empowers its employees and we find common ground with Hiren, the 3H group team and their culture of respect and service. “

Beyond their strong work ethic, commitment to hospitality, and a service-centric approach, 3H Group and LBA Hospitality also share a history of philanthropic outreach in the communities where they work. Employees of both companies have dedicated countless hours and significant monetary donations to nonprofit organizations, with overlapping areas of focus on healthcare, education and housing.

The companies intend to retain all positions under this new relationship with plans for rapid growth across the United States and an initial focus on identifying best practices, cost benefits and l ‘evaluation and improvement of efficiency through shared technology and human resources. 3H Group and LBA Hospitality plan to share a regional office in Chattanooga as well as retain LBA Hospitality’s existing headquarters in Dothan, AL.

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