Another iconic hotel on the Las Vegas Strip gets a makeover

Las Vegas’ covid comeback continues.

Sin City has seen record numbers of visitors and casino cash grabs in recent months. It’s a huge comeback for a city that saw its casinos, hotels and entertainment venues close during the worst days of the pandemic.

Even after reopening, the crowds have not fully returned. Conventions have been canceled or held as a virtual/in-person hybrid like this year’s Consumer Electronics Show (CES). Normally, CES fills every hotel room in Las Vegas at premium prices. During this year’s show, major Caesars Entertainment (CZR) – Get the report from Caesars Entertainment Inc.and MGM Resorts International (MGM) – Get MGM Resorts International Report worked with many of their properties having less than half their rooms full as only about 30% of the normal crowd showed up.

Now, however, Las Vegas has put those terrible days in the past. The crowds are back and construction is in full swing. Caesars is redoing its Ballys property under its Horseshoe brand, MGM has purchased the Cosmopolitan, and Hard Rock International has purchased the Mirage with plans to build a Guitar Hotel on the property.

Additionally, Resorts World International has opened on the North Strip, and the long-delayed Fontainebleau has been back on track for a late 2023 opening. These projects are joined by a major renovation by Wynn Resorts. (WYNN) – Get Wynn Resorts, Limited Report signature property and several massive new projects (at least two casinos, an NBA-ready arena, and possibly a Major League Baseball stadium) underway.

Now, an iconic property on the Las Vegas Strip is set to undergo a massive renovation.

A classic Las Vegas casino/resort being renovated

Las Vegas has always been synonymous with excess and big ideas. There was a period in the 1990s when Vegas decided to become a family destination, the idea was that attractions would be built for all ages which would support the success of casinos at night,

Circus Circus, a Las Vegas Strip Casino/Resort embraced the family idea by adding free circus acts, a gaming environment and amusement park rides. It was a bold piece to attract families, and for a time it was kind of a symbol of what Las Vegas was trying to become.

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Today, Circus Circus still woos families, even though Las Vegas has moved away from that marketing idea. Under current owner Phil Ruffin, who also owns Treasure Island, Circus Circus still uses the marketing slogan “Circus Circus Hotel & Casino on the Las Vegas Strip is your family-fun destination”.

It’s certainly different from the rest of what’s available at resorts on the Las Vegas Strip, but Circus Circus may have been outdated for years (and that’s nice).

Now, however, Circus Circus is getting a facelift, according to the Las Vegas Review-Journal.

Circus Circus gets a makeover

While Caesars and MGM usually announce their big plans, Ruffin took a different approach at Circus Circus. The resort/casino has been under renovation since the covid pandemic hit, according to the newspaper, without any major publicity being made.

The renovations are expected to cost $30 million, a modest sum by Las Vegas standards.

“The owner we have now, he’s fantastic and he really puts a lot of effort and energy into improving Circus Circus,” Shana Gerety, senior vice president of Circus Circus, told the newspaper. “A lot of it is about continuing to build Circus Circus to be the property people thought of when it was built in 1968,” Gerety said. “Bring back some of the glory days and really try to capture an all-inclusive experience.”

The renovation will not include a change in the concept of the hotel. Instead, paint work will be carried out to restore the original light ambiance of the “circus” and the signature “marquee” will also be renovated. The resort’s swimming pool has also been completely redesigned, doubling its capacity and giving it a “new resort” look.

Additionally, new rides including “NebulaZ and Twistin Tea Cups” have been added to the Adventuredome theme park area.

“It’s great to see that an amusement park that was built in the 1990s is getting new acts of new rides added,” Gerety said.

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