Cloudbeds 2022 Travel Trends Report Reveals Three New
LONDON, 08 Feb. 2022 (GLOBE NEWSWIRE) — Cloudbeds, the hospitality industry’s fastest-growing technology partner, is launching its 2022 Travel Trends Report highlighting nine key booking, travel and macro trends that will shape the future of hospitality and the hospitality industry as we learn from the impacts of the Covid-19 pandemic. A dynamic demand environment, direct bookings, and longer stays are three identified areas that will lead the way in booking trends for 2022.
The report, which uses several reputable resources from across the travel industry including Expedia, Vrbo, Airbnb and Skift, in addition to hotel data platforms such as STR to draw its conclusions, offers insight into the how the pandemic has influenced three major shifts in booking habits that will impact accommodation businesses in 2022. The report also provides helpful advice on how to respond to these changing trends, as well as invaluable recommendations for hoteliers and owners on areas of the business to invest in, as well as helpful tools and techniques. on how to adapt, upgrade and promote their offering to maximize all available revenue generation opportunities.
3 key booking trends
A dynamic demand environment
One of the biggest impacts of the pandemic is that travel demand has always been unpredictable. Even factors like location and seasonality aren’t as reliable as they used to be. Much of the unpredictability is due to closures and changing border restrictions, which have forced many travelers to cancel or change their plans at the last minute.
A single ad can also lead to huge spikes in demand.
- Searches for travel from EMEA to the United States rose 95% week-over-week on Expedia after the White House announced it would soon lift travel restrictions for vaccinated international visitors.
Travelers, now accustomed to such uncertainties, have changed their booking habits accordingly. Booking times have shortened considerably, with many consumers preferring to wait closer to their trip to book it.
- According to STR, 79% of travelers now book within 14 days of their stay date, up from 24% the previous year.
- Flexibility remains a priority for many travellers: nearly one in three travelers say that an accommodation provider’s cancellation policy is one of the top three factors influencing a booking.
- A growing number of travelers are taking advantage of the flexibility by “stacking trips”, booking two or more trips in the same travel window in case Covid-related issues ruin their preferred travel plans.
Travelers prefer to book direct
Early in the pandemic, when lockdown orders led to mass trip cancellations, many consumers were frustrated with online travel agencies for poor communication and long delays in issuing refunds. The resulting negative press has eroded consumer confidence in booking with OTAs.
- In a June 2021 survey by GlobalData, 39% of consumers said they would usually book direct, compared to 17% who would opt for OTA and price comparison sites.
- According to Skift, 56% of bookings at independent hotels came from direct channels in 2020, compared to 39% in 2019, a change of 17 points.
Travelers are booking longer stays
Before the pandemic, weekend getaways were one of the most popular types of travel, but that trend has since reversed.
- A GlobalData survey found that 44% of travelers prefer leisure trips of at least 7 nights, with 26% of travelers preferring stays longer than 10 nights.
- Extended stays are also growing in popularity: according to Airbnb’s Third Quarter 2021 Earnings Report, extended stays of 28 days or more are the company’s fastest-growing travel duration and have accounted for 20% of nights booked this quarter, compared to 14% in the prior period. quarter of the year.
Read or download the full report here.
About cloud beds
Founded in 2012, Cloudbeds is the hospitality industry’s fastest growing technology partner, serving a global customer base of more than 22,000 independent properties in 157 countries. Its award-winning Cloudbeds Hospitality platform seamlessly combines operations, revenue, distribution and growth marketing tools with a marketplace of third-party integrations to help hoteliers and hosts increase revenue, streamline operations and deliver memorable customer experiences. Cloudbeds was named #1 PMS and #1 Hotel Management System by Hotel Tech Report in 2022, Best PMS and Best Channel Manager by World Travel Tech Awards in 2021, and recognized by Deloitte’s Technology Fast 500 in 2021.
For more information, visit www.cloudbeds.com.
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Sophia Amos, Senior PR Account Manager | Black Diamond | [email protected]
Lea Vitezic, Senior PR Account Manager | Black Diamond | [email protected]
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