Daniel Craig unleashes his inner disco diva in Taika Waititi-directed vodka ad


London
CNN

Since the end of his 15 years as James Bond with “No Time to Die” last year, Daniel Craig has not remained inactive.

The British star has been busy polishing his whimsical footwork, which he enthusiastically showcases in a new vodka advert directed by Oscar-winning filmmaker Taika Waititi.

In the tongue-in-cheek Belvedere Vodka ad, which premiered last week and is over two minutes long, Craig goes from brooding and enigmatic to swaggering and even… amusing.

The ad opens with a white-suited Craig standing on a bridge with his back to the camera, glumly staring at the water. The scene could be straight out of a 007 movie. But then it gets a little unexpected.

With a quick costume change, the 54-year-old shrugs off the secret agent and unleashes his inner disco diva, shimmy, pushing and spinning down the street then around a hotel to a soundtrack by Rita Ora and Giggs .

The ad ends with Craig having a drink of Belvedere and commenting “finally”. Dancing is thirsty work. after all.

In a postscript, Waititi makes an appearance as a caricature of himself as a director – being stoked by an attendant while another hands him sushi. “Let’s go again, just be yourself,” he tells Craig, who smiles to reveal sparkling diamond “DC” grids.

Judging by the mixed responses online, fans are both shaken and agitated.

One Twitter user called it “the craziest thing I’ve ever seen”, adding that she couldn’t believe it was Craig.

Another said: ‘The moral of this Belvedere vodka advert seems clear: ‘get drunk on this booze and you’ll embarrass yourself in public and dad will dance in ways that even Daniel Craig can’t make cool.

A third commenter wrote on YouTube: “Absolutely wonderful!!! I enjoyed seeing Daniel outside of the suave, sophisticated “Bond” persona. I liked it so much.

Craig can next be seen reprising his role as wacky detective Benoit Blanc in “Glass Onion: A Knives Out Mystery,” the sequel to Rian Johnson’s 2019 comedy-drama “Knives Out.”

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