Event Hospitality & Entertainment selects Agency360® from Amadeus for strategic market insight

As travel regulations continue to evolve in the South Pacific, Event Hospitality & Entertainment partners with Amadeus to access the industry’s most robust business travel insights.

COVID-19 has impacted regions of the world in different ways. Across Australia and New Zealand, strict entry and quarantine policies have reduced overall case numbers throughout the pandemic. At the same time, with limited travel, hoteliers have had to continually reorient their strategies and identify new ways to run their business.

Today, with travel opportunities on the rise, the hospitality division of Event Hospitality & Entertainment, with a portfolio of over 70 hotels in Australia and New Zealand, has chosen Amadeus Agency360®. The solution provides unparalleled business intelligence, enabling Event Hospitality & Entertainment to identify new opportunities to capture travel agency bookings as regulations change and customers begin to return.

For more than 20 years, Amadeus’ Agency360® solution has been the primary source of booking data for travel agents, tracking 100% of bookings across all four GDS systems. This allows hotels to identify the best travel agents and booking companies in their market, develop opportunities for business growth, and benchmark their performance against their competitive set and in their region. To keep pace with regularly changing market conditions, data is refreshed three times a week to provide the most up-to-date booking information available to travel agents.

“Our partnership with Amadeus allows us to gain greater visibility into emerging opportunities in our region and the markets where we have hotel properties,” said Brett Barlow, Group Managing Director -Revenue, Event Hospitality & Entertainment. “The quality of data available for both our headquarters and our properties will provide a real advantage in understanding our performance in each market and identifying opportunities for growth.”

“We are delighted to partner with Event Hospitality & Entertainment and support them with key strategic insights for their future growth. Our cutting-edge technology, data and market expertise are at the service of our customers to help them recover from the pandemic. We are proud to work hand in hand, in close partnership, to best meet the needs of our customers,” said Nicole Dobson, Vice President Australia, New Zealand and Pacific, Hospitality, Amadeus.

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