Free Guy has the best second weekend of summer 2021 at the box office


Free Guy retains the top spot at the box office after enjoying the best second week of the summer period and beating The Protege and PAW Patrol.

Despite declining box office viewership amid the ongoing COVID-19 pandemic and concerns about Delta’s new variant, Ryan Reynolds free guy proved his resistance by having the best second weekend of the whole summer. free guy follows Guy de Reynolds, a non-player character (NPC) in an extremely multiplayer online game called Free City. After stepping away from his programming and realizing that he exists in a video game, he finds himself embroiled in a plot to expose the game’s developer for stealing code from another game.

Originally developed at 20th Century Fox before its acquisition by Disney, free guy was one of the first projects to continue development under the new studio name of 20th Century Productions. Expected release in 2020, free guy was delayed due to the pandemic and eventually opened exclusively in theaters on August 13, where it topped the box office taking home more than $ 28 million. The film is the first in the current Disney film series to have a theatrical-only release, playing in theaters for 45 days before heading to Disney +, something that will continue when Marvel Studios’ Shang-Chi and the legend of the ten rings premieres September 3.

Related: Free Guy Easter Eggs: Every Video Game And Movie Reference Explained

In what was billed as a slow weekend for the box office, Deadline reports that free guy retained the top spot at the box office despite entering its second week. The film has cost $ 18.8 million over the past three days, marking just a 34% drop between weekends, the best of any summer period (any weekend after Memorial Day / May 31st). However, Peter Rabbit 2, which opened on June 11, saw a 40% drop, while James Gunn’s highly anticipated The suicide squad saw a 71.5% drop after its lackluster opening weekend.

Taika Waititi, Utkarsh Ambudkar and Joe Keery in Free Guy

However, Deadline point out precisely that the retention power of free guy comes more from its competition than anything else. It’s a big budget Disney / 20th Century release entering its second week vs. opening weekends for Searchlight horror film The night house, which cost $ 2.8 million, and the action film Susie Q / Michael Keaton The protected, which took $ 2.93 million. The closest competition came from the children’s film Paw Patrol: The Movie, which exceeded expectations to win $ 13 million.

Overall ticket sales were around $ 64.1 million, down about 41% from this period in 2019. With the box office still struggling to reach pre-pandemic levels , it’s understandable that some studios have started to take extra precautions before their films are released. Earlier this month, Sony, one of the few studios still committed to exclusively theatrical releases, announced that it was delaying Venom: let there be carnage three weeks. Likewise, they also just signed a $ 100 million deal with Amazon for Hotel Transylvania 4: Transformania to skip cinemas altogether and land on the streaming platform instead. Considering the target audience of under 12s, who cannot be vaccinated, it’s understandable that Sony chose to focus on VOD, especially if it can only expect numbers similar to Paw Patrol.

While the continued success of free guy No doubt comes from a lack of significant competition, there may be something to be said about exclusive theatrical releases in terms of attendance assurance. That said, the ability to stream movies straight from home is certainly safer for now, and studios with their own platforms, like Disney + and HBO Max, have the added bonus of keeping all the profits, which makes the option much more attractive. With Shang-Chi slated for an exclusive theatrical release in September, it will be interesting to see if Disney repeats its success of Free guy, or if that will push the studio more towards hybrid releases.

More: When Free Guy Comes Online (& Where To Watch)

Source: deadline

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