Grand Traverse Resort & Casinos selects VizExplorer solutions

VizExplorer’s player development and marketing analytics solutions have been introduced to two northern Michigan casinos.

VizExplorer’s player development and marketing analytics solutions have been introduced to two northern Michigan casinos.

The properties in question are Turtle Creek Casino & Hotel and Leelanau Sands Casino & Lodge, both operated by the Grand Traverse Band of Ottawa and the Chippewa Indians through the tribe’s corporation, Grand Traverse Resort & Casinos.

Each introduced VizExplorer’s customer relationship management (CRM) tool, hostVizOps, to better monitor player behavior.

Specifically, this tool will give Grand Traverse staff mobile access to customer data, real-time notifications of on-site player activity, and automated task management.

Turtle Creek and Leelanau Sands will also leverage CampaignViz, a solution designed to improve operator marketing activity.

“VizExplorer’s industry experience, extensive toolset, and outstanding reviews for support and service have made it a clear choice to bring the best to our customers,” said Richard Bailey, CEO of Grand crosses.

“Their functionality gives us the ability to take our database marketing to the next level.”

This partnership is the latest in a series of agreements between VizExplorer and tribal operators. In fact, the first four months of 2022 have seen the company announce a similar deal every month.

However, this recent partnership is the first to be announced since VizExplorer’s deal with Palms Casino Resort in April.

But regarding the company’s latest deal, VizExplorer CEO David Patent said, “We are delighted to partner with Grand Traverse Resort & Casinos and be part of their company’s data strategy.

“Our tools will allow their teams to easily unleash the full power of their data.”

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