Iconic Irish hotel chain Jurys Inn to be rebranded as ‘Leonardo’
The Jurys name – synonymous with the Irish hotel industry for over 150 years – will disappear as part of a major rebranding by the Fattal Hotel Group, owners of Ireland’s best-known hotel chain.
The 35 Jurys Inn hotels in Ireland and the UK will become Leonardo Hotels this autumn as part of a wider growth strategy which could also see the construction of new hotels in Dublin, Galway and Cork.
The entire Jurys Inn portfolio was acquired by the group – owned by Israeli billionaire David Fattal – in 2017 and the Jurys brand has since operated in Ireland and the UK under the Fattal umbrella, along with its Leonardo properties, Royal and Nyx.
At the time, Fattal already owned seven Leonardo hotels in the UK. This has since grown to 15 properties with much of the marketing, sourcing and other back office responsibilities handled by Jurys Inn in Dublin.
“Since becoming part of the Fattal Group, there has always been an intention to bring the two groups of hotels together,” said Jurys Inn General Manager Jason Carruthers. Sunday Independent.
The Jurys name dates back to 1839 when William Jury opened a guest house in College Green in Dublin, with the first Jurys Inn opening in Galway in 1993.
“There are a lot of similarities between the Jurys brand and the Leonardo brand. We will have the benefit of being part of an international brand, a group of 145 Leonardo properties, with the benefits that come with it, from a wider loyalty program to a single website for bookings across the board. of the company.
Carruthers said a tremendous amount of thought and planning went into the rebranding.