Investors remain bullish on Bacolod City’s business climate amid pandemic

Officials of Cebu Landmasters Inc. led by its Chairman, President and Chief Executive Officer Jose Soberano III (second from left) and his son, Jose Franco Soberano (second from right), Director, Executive Vice President and Chief operation, with Mayor Evelio Leonardia (center) led the inauguration of the development of a four-tower, 1.8 billion peso residential complex called “Casa Mira Towers Bacolod” on a 1.12 hectare property in Lacson Street, Barangay Bata in Bacolod City yesterday March 30. (Bacolod City PIO Photo)

Citing Bacolod’s continued progress, good governance and infrastructure, as well as population growth, investors remained optimistic about the city’s business climate amid the coronavirus disease (Covid-19) pandemic that has crippled many industries for more than two years now.

Director, Executive Vice President and Chief Operating Officer of Cebu Landmasters Inc. (CLI), Jose Franco Soberano, who spoke at the groundbreaking development of the $1.8 billion four-tower residential complex pesos company on Lacson Street in Baragay Bata in Bacolod City yesterday, March 30, said all these factors convinced the theme to come to the capital of Negros Occidental.

Soberano said the inauguration of the new project is the company’s way of showing its confidence in the city, because there are buyers and the market is strong.

“We believe in your city [Bacolod]this is one of the best cities in the Visayas that took care of us,” he said in a media interview at the event, adding that “we proved it, coming here was the best decision”.

Dubbed “Casa Mira Towers Bacolod”, the residential complex is part of the 8 billion pesos of investments poured by CLI in Bacolod City since 2018.

The project is part of a planned complex along Lacson Street where there is also a branded hotel, retail complex and another CLI garden series three-tower residential condominium.

This is in addition to the company’s residential housing project in Barangay Granada.

“Our first three-tower project, the MesaVirre Garden Residences, which we completed in less than four years, is already sold as our housing project in [Barangay] Grenade. We also launched an international hotel called Citadines,” Soberano said.

Soberano said there was still good housing demand in the city, even during the Covid-19 pandemic. Thus, they continue the construction work to also give work to the Negrens in these difficult times.

“Because there is so much value in the house,” he said, adding that “we are looking to grow more, especially in our accommodations, and as long as Bacolod City continues to welcome us, your colleague Visayan will be there.”

As a leading real estate developer, CLI holds 30% market share for all housing and condominium projects in Visayas and Mindanao.

Its Chairman, President and CEO, Jose Soberano III, highlighted the importance of their strong partnership and collaboration with local government.

The former Soberano assured that apart from employment, the company will continue to contribute to the development of the city through taxes.

“We would like to be a very active citizen and partner of the city as we move into more projects not just vertically but horizontally,” he said, adding that “we will continue to push and ensure that more of residents enjoy the facilities and amenities of Casa Mira which means beautiful home.”

For his part, Mayor Evelio Leonardia, who was also present at the event, renewed the municipal government’s commitment to help businesses and investments grow in Bacolod.

“We will help them, we will make them grow, because if they grow, we will grow too. That’s it,” he said, adding that “our vision is for Bacolod to be more livable, more vibrant and more resilient.”

The mayor said he wants a climate more conducive to business growth and an environment that is supportive of them. “They’re in a habitat that’s good for them,” he said.

For Leonardia, CLI’s decision to invest more in the city speaks to the company’s confidence that Bacolod is where it should put its money.

This is definitely a positive indication for the city, he added.

The new development project, the mayor said, bodes well with the city’s economic recovery program which included infrastructure through increased public spending as one of the main components.

If the private sector is spending the same way, that’s a plus, Leonardia said.

“We are for more job creation, more economic stimulus,” he said, adding that his administration would resume mounting an aggressive investment promotion program after the Covid-19 pandemic. 19.

Additionally, the firm reported that the first of four Casa Mira Towers Bacolod that opened for sale last month is now sold at 73. It has generated 630 million pesos in sales for 276 units.

This speaks to strong housing demand and strong acceptance of the project by the Bacolod market, he said.

Highlighting the company’s flagship Casa Mira budget housing brand, CLI said its newest residential project in the city offers 1,429 studio and one-bedroom units with floor areas ranging from 20 to 22 square meters and 27.75 to 29.75 square meters, respectively.

Scheduled for completion in the last quarter of 2026, it will be the second project in Bacolod to carry the Casa Mira brand, accounting for 41% of the listed company’s record booking sales of 16.5 billion pesos in 2021.

Like other Casa Mira properties in the Visayas and Mindanao, Casa Mira Towers Bacolod offers a strategic location where it is accessible to the city’s business districts, major schools, hospitals and shopping malls.

In addition, up to 40% of the project’s 1.12 hectare footprint is devoted to open spaces allowing residents to enjoy a more serene living experience in the city.

Its in-house facilities will also include a gym, clubhouse, prayer room, observation deck, playground, swimming pool for adults and children, and ground floor retail spaces. pavement, among others.

Maintenance of this equipment will be complemented by 100% backup power in the event of a power outage, effective security backed up by a 24/7 CCTV camera system.

“We bring you our best-selling brand which also has a presence in Cebu, Cagayan de Oro, Iloilo, Ormoc and Palawan,” the manager said, adding that “it’s our way of sharing something more affordable and accessible to people. “*

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