Puerto Rico’s rockiest New Years Eve in 500 years to run quieter because of COVID-19
This year’s New Year’s celebrations will be a bit more subdued than expected in what marks a year to remember for revelers in Puerto Rico. To coincide with its capital’s 500th anniversary in 2022, Puerto Rico is making its official debut on “Dick Clark’s New Year’s Rockin ‘Eve” by hosting the iconic TV show’s first Spanish-language countdown until midnight. While the global audience can still watch the TV version, the virulent Omicron strain of COVID-19 dampened the excitement by preventing audiences from participating in person.
“In an effort to ensure the safety of residents and visitors, the Governor of Puerto Rico, Pedro Pierluisi, has announced the reduction of the planned New Year’s celebration at DISTRITO T-Mobile,” sent an email to the manager. from Discover Puerto Rico Marketing, Leah Chandler. , a festive countdown and live musical performances scheduled for the all-new Distrito beverage, dining and entertainment complex in San Juan.
Prior to the ill-fated announcement, the stars had lined up perfectly for Puerto Rico to dramatically present its fun culture to thousands of attendees and around 20 million viewers. Not only is it San Juan’s fiftieth anniversary, but the telecast – now hosted by Ryan Seacrest – turns 50 this year. Beyond that, the Commonwealth welcomed an unprecedented number of tourists in 2021 and just opened Distrito, whose many superlative descriptors have PR stakeholders calling it a game changer for events and marketing.
“Discover Puerto Rico, alongside our PR agency Ketchum, identified this as a dream moment for Puerto Rico and therefore approached Dick Clark Productions to pitch the idea (three) years ago,” explains Chandler. “DISTRITO T-Mobile is our brand new state-of-the-art entertainment and nightlife complex. It opened in August and it really is the perfect location and backdrop for such a historic celebration.
TV performances from headliners like Puerto Rican rapper Daddy Yankee and actor and singer Roselyn Sanchez will continue on ABC, as will the Spanish Countdown, starting just before 11 p.m. EST (midnight in San Juan). And while crowds are kept away from Distrito, a record number of them are likely to be celebrating elsewhere.
As Puerto Rico emerges from a bleak decade marked by a deep recession and two devastating hurricanes, the pandemic has boosted some key economic indicators in the tourism sector. Hotel bookings for this week topped 2019 by 41%, with the combined demand for hotels and rentals for 2021 breaking the record set that year of 16%. Accommodation revenues topped $ 1 billion for the first time this year, and the busiest U.S. air route during COVID-19 was from Orlando to San Juan.
In an era when international travel is largely closed, this tropical American territory has drawn mainland travelers with its many charms, including the emotional security it offers as one of the most cautious places in the country. The governor has long demanded that visitors arriving by plane test negative or risk quarantine, and bars and restaurants currently require customers to present a vaccination card or negative test result less than 48 hours old. Large events require a negative COVID test performed within 48 hours in addition to proof of vaccination.
With 89% of the eligible population receiving at least one dose of the vaccine and a complete vaccination rate of 80%, Puerto Rico has one of the highest vaccination rates in the United States.
Chandler said, “While the New Years celebrations will be virtual, the island is more than prepared and quite excited to continue welcoming travelers. Dick Clark’s New Years Eve with Ryan Seacrest 2022 validates our island’s stature as a must-see destination more than capable of hosting events of this magnitude, while continuing to keep the health and safety of the island in mind. audience every step of the way. This event propels Puerto Rico into a new realm of entertainment events like never before. “