Reverb by Hard Rock Announces First European Hotel in Hamburg, Germany

Hard Rock Hotels today announced plans to open its brand new REVERB by Hard Rock in Hamburg, Germany. Scheduled to open in mid-2022, the RIMC Hotels & Resorts group will operate the hotel with a total of 134 rooms.

Reverb by Hard Rock Announces First European Hotel in Hamburg, Germany

Hard Rock Reverb;

Hard Rock Hotels today announced plans to open its brand new REVERB by Hard Rock in Hamburg, Germany. Scheduled to open in mid-2022, the RIMC Hotels & Resorts group will operate the hotel with a total of 134 rooms.

REVERB Hamburg will be located in the St. Pauli Bunker, the largest and one of the few preserved high-rise bunkers in Hamburg, which has come to locally represent creativity and urban culture. With a similar ethos, the REVERB by Hard Rock brand strives to be an energetic cultural hub that offers locals and travelers a space to connect and create together. Whether traveling for business, leisure or gathering with friends and family, the REVERB Hamburg will be designed to socialize and foster a sense of community. The space plans to host cultural programs such as concerts and performances by emerging artists.

“Hard Rock has been celebrating the spirit of music for five decades, and with REVERB, the spotlight is shining directly on fans,” said Todd Hricko, Senior Vice President of Hotel Development at Hard Rock International. “Following the success of the first REVERB in Atlanta, GA, we are excited to bring this concept to Europe, and are especially thrilled to have Hamburg, Germany as the headquarters for our first European REVERB property.”

Each REVERB hotel offers a unique mix of king, double queen and Roadie Bunk rooms, all of which include stylish and comfortable furnishings, fan-inspired artwork, work areas and showers with premium bath amenities. range. The Roadie Bunk Room features two queen bunk beds and one queen bed, two private bathrooms, a karaoke machine, and oversized smart TVs.

REVERB hotels are efficient, technologically advanced and offer a customizable and engaging guest experience. Each room will be equipped with smart in-room voice assistants to access REVERB City guides, mood lighting, playlists and entertainment options, allowing guests to request clean towels, hotel information, and more. hotel and see what’s going on in the city. Guests can also take advantage of three unique ways to check in upon arrival, including a self-service kiosk, personal mobile devices or with the REVERB crew at the front desk.

To help travelers get real insight into the local scene, Hard Rock works directly with city experts to curate guides to drinks, restaurants and entertainment. To hear City Guide recommendations, guests are encouraged to use in-room smart voice assistants to ask for local hot spots from music stars in their hometown. As REVERB Hamburg finalizes its lineup, Hard Rock will remain committed to working with local artists to curate City Guides.

All REVERB locations are doing their part in the fight for a greener planet, starting with offering guests the opportunity to join green initiatives for linens and towels. Rooms will also be equipped with high-end bath product dispensers to avoid single-use shampoos, conditioners and lotions. Additional sustainability efforts will be announced when the hotel nears completion.

“Attracting both travelers and locals, REVERB Hamburg will be a welcome attraction in the trendy and artsy Schanzenviertel district,” said Marek N. Riegger, CEO of RIMC Hotels & Resorts Group. “The distinctive location and sweeping views of the Hanseatic city from the lush public rooftop park ensure that a visit to Bunker St. Pauli will be a holistic experience – for tourists and Hamburg locals alike.”

In addition to the hotel, additional spaces for exhibitions, concerts and restaurants are planned in the Bunker St. Pauli, which will be accessible to hotel guests, visitors and the local community.

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