Son Antem Hotel & Golf Complex
The AC by Marriott chain has entered into an agreement to manage the Son Antem hotel and golf resort for 20 years, starting in March 2022.
“The interest of AC by Marriott is absolute, because we want to make it a luxury resort at the international level and extensive reforms began in September, ”said Antonio Catalán, president of AC Marriott. “Mallorca is a unique holiday destination in Europe and we are committed to managing Son Antem for the next two decades, in accordance with the agreement with the owners.”
An initial investment of six million euros will be used to convert the 151-room hotel and adapt it to Marriott group standards.
“We have a maxim is that the boss in our establishments is the customer and that, thanks to this, we can say that 90% of our sales are direct through our Marriott Bonvoy loyalty program, ”says Catalan. “We have full confidence in this new product in our business portfolio, which complements the one we already have on the island. “
The property of the Hotel Son Antem will remain in the hands of María José Hidalgo and Sandro Cristoforetti.
Negotiations with the owners remained confidential until workers learned that AC by Marriott will take over management of the hotel from next year.
The renovations of the Son Antem hotel and golf resort will be completed before the reopening in March 2022.
“Our goal is to capture the highest quality customer,” explains Catalan. “The occupancy and the average price per room should be based on a reduced number of guests. Its Antem will be a benchmark complex in all respects, which will benefit the tourist image of Mallorca. “