TUI Workation Packages Respond to Growing Trend to Combine Travel with Remote Work
As travel demand is expected to slowly return, TUI is turning to alternative markets such as the growing trend for a combined travel and remote work experience as it launches a new ‘job’? with the aim of becoming one of the main providers of this new travel service, says GlobalData.
TUI’s ‘Work’ Packages Respond to Growing Trend to Combine Travel with Remote Work
As travel demand is expected to slowly return, TUI is turning to alternative markets such as the growing trend for a combined travel and remote work experience as it launches a new ‘work’ package with the goal of becoming a leading provider of this new travel service, says GlobalData.
Gus Gardner, Associate Travel and Tourism Analyst at GlobalData, comments: âDue to the pandemic, working from home is now common practice for many and jobs could gain popularity as flexibility of work is introduced then. let the country go back to the office. TUI recognized this growing trend early on and designed its offering with the essentials of remote working in mind, including Wi-Fi and a dedicated workspace in 30 of its hotels around the world. Remote working could become a mainstay for many, and TUI’s early entry into the job market could allow it to become a market leader.
A live GlobalData * poll showed a strong preference for fewer office visits after COVID-19 with 29% of respondents worldwide only wanting to visit the office monthly, quarterly, or at the request of management. Another in five (21%) never want to go to the office again.
Gardner adds, âThe evolution of remote working and people’s preference for visiting the office less frequently demonstrates a good market opportunity for TUI’s work packages. The COVID-19 pandemic has forced most office workers to work remotely, and their change in sentiment highlights a desire to keep current arrangements. Many will be desperate to escape, and a change of scenery could increase productivity. “
Another live poll from GlobalData ** found that 45% of respondents said better focus opportunities are a reason to keep working remotely. Getting away from home will provide a new remote working experience away from the distractions of home, and with an all-inclusive meal included, employees can focus on their jobs without the added burden of day-to-day tasks.
Gardner concludes: âTUI is the first tour operator to offer specific packages for remote workers. Although some hotel groups offered similar packages to TUI, most only offered daily use of a room. The tour operator has combined the essential requirements of remote working with a relaxing stay in its hotels.
âWith travel demand expected to take time to rebound, targeting the growing demand for remote work by offering work packages could pay off for TUI and promote a faster return to pre-COVID income levels for the tour operator. “
* GlobalData live survey, 4,199 respondents, live since March 2021
** GlobalData live survey, 933 respondents, live since May 2021
All logos, product and company names mentioned are the property of their respective owners.
Â© 2021 Hotel News Resource