Watch Now: New Hotel on Innovation Campus Aiming to ‘Bring Nebraska to Every Guest’ | Local business news

You could stay at the Scarlet, Lincoln’s newest hotel, over 150 times and have a different experience every night.

On your first visit, you can stay in a room with photos telling the story of the town of Crawford in Dawes County and the surrounding beauty of the Panhandle.

The following night, you can learn about the founding and history of Eagle in a room that celebrates the village of Cass County.

Or, if you want to think big for the night, you can stay in a suite named after former Husker football coach Tom Osborne or Omaha businessmen Michael Yanney and Walter Scott Jr. .

Cornhusker State history, culture and DNA are woven throughout The Scarlet, slated to open this spring across from the Nebraska Innovation Campus Conference Center.

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The six-story, 154-room hotel, which will serve the research campus and beyond, aims to attract “the modern maverick, someone who wants an experience,” said Trish Bauermeister, director of sales and marketing.

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“They don’t want that standard branded feel, they really want to experience where they are and have a good social vibe while they travel,” she added.

Part of Marriott’s Tribute portfolio, The Scarlet is allowed to be more creative in the food and drink it offers, as well as the linens, soaps and other amenities it will offer, Bauermeister said, allowing the hotel to source food and beverages locally. .

“We want to focus on what Nebraska has to offer and bring it to visitors,” she said.

To the right of reception is the Good Life Coffee Shop, which will feature a special blend of coffee roasted by The Mill – Scarlet Blend, naturally – as well as an ice cream stand featuring products from the University of Nebraska-Lincoln Dairy Store .

At the other end of the first floor is Well & Good, a restaurant and bar with seating for 100 people and an outdoor patio that wraps around the building and will serve American fare from local businesses.

Bauermeister said guests can try the hotel’s version on a Runza or a Reuben, as well as local beers and custom cocktails.

On the second floor, there is a fitness room complete with treadmills, exercise bikes, and other equipment, a yoga studio, and men’s and women’s locker rooms that will serve guests as well as Campus employees. Innovation.

One of 154 rooms at the Scarlet, Lincoln’s newest hotel.

GWYNETH ROBERTS, newspaper star

Progress The Scarlet Hotel

The Scarlet suites include a bathroom with a bathtub and two sinks.

GWYNETH ROBERTS, newspaper star

Progress The Scarlet Hotel

The Scarlet will include a rooftop bar, the Barred Owl, open to guests and the public.

GWYNETH ROBERTS, newspaper star

On the sixth floor is the Barred Owl, an “upscale full-service” lounge that will serve signature cocktails and small plates of food to hotel guests and the public.

The flexible space can be opened to an outdoor patio overlooking the research park in the warmer months, or closed off to the elements when the temperature drops.

Bauermeister said the barred owl will also offer on-site catering in the Founder’s Hall, a private dining room, as well as the conference center at the Nebraska Innovation Campus, and although it was designed like a cocktail bar, it will likely become a sports bar on the days the Huskers play.

The establishment of a hotel on the innovation campus will benefit the state’s flagship university in other ways.

A 2,400 square foot space at the south end of the first floor is planned as a combination of offices, classrooms and a business training kitchen for the Hospitality, Food and Beverage Management program. UNL tourism.

“We call it a living lab,” said Ajai Ammachathram, program director. “This puts the hospitality program on the map, not only within the university, but also internationally.”

Currently, around 300 students are enrolled in hospitality courses at UNL, learning either as majors or by earning minors to follow their majors in programs such as business, marketing or public relations, golf course management and even family consumer studies.

Ammachathram said the goal is to move students from state-of-the-art learning spaces to working alongside professionals at The Scarlet, either on a project, in an internship, or eventually landing a job. full time.

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“What this is going to do for us is allow us to have a structured program that is basically a manager-in-training, allowing students to rotate through different departments of the hotel, so by the time they graduate, they’ll have a well-rounded experience,” he said.

It will, however, be some time before the UNL program is ready to transition to The Scarlet. Although the space is enclosed, it is far from ready to accommodate students and professors.

UNL is working to raise up to $5 million to complete construction of its new home.

Bauermeister said that in addition to serving guests and UNL, the arrival of The Scarlet gives Innovation Campus a new dynamic.

The hotel, which will begin taking reservations beginning in April, will attract more people to campus, provide new amenities for conference planners and attendees, and current and future employees.

“We spent a lot of time figuring out what we want it to look like,” Bauermeister said, “and we really want to bring Nebraska to every guest.”

Contact the writer at 402-473-7120 or [email protected]

On Twitter @ChrisDunkerLJS

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